Privacy Policy

1. Who We Are

Hotel Chelsea South Beach LLC ("Company," "we," "us," or "our") is a limited liability company organized under the laws of the State of Florida, with its principal office at 944 Washington Ave, Miami Beach, FL 33139. Our federal EIN is 65-1005035. We operate exclusively through the domain virtupa.shop.

We are a strictly internet-based digital media organization. Despite the hospitality connotations of our name, we operate as a virtual "hotel" for modern ideas — hosting digital content, brand narratives, and online lifestyle curation rather than physical guests. Our infrastructure exists entirely within cyberspace.

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at virtupa.shop, interact with our digital content, or contact us. By using our website, you acknowledge and agree to the practices described in this Privacy Policy.

2. Information We Collect

a) Information You Provide Directly

We collect personal information you voluntarily submit, which may include:

• Full name
• Email address
• The content of any message or inquiry you send us
• Any additional information you choose to share

b) Information Collected Automatically

When you visit virtupa.shop, we automatically collect certain technical data through cookies, pixels, and similar tracking technologies, including:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type
• Pages visited, session duration, and referring URL
• Navigation behavior and interaction patterns
• Cookie identifiers and advertising IDs (including Google Click IDs / GCLID)
• Conversion events tracked via advertising platform pixels

c) No Physical or Commercial Transaction Data

Because we are a purely digital media entity with zero tangible commerce, we do not collect payment card information, shipping addresses, booking details, reservation data, order histories, or any data associated with physical goods, accommodation, or traditional commerce of any kind.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your inquiries and communications
• To operate, maintain, and improve our website and digital content at virtupa.shop
• To build and grow our online brand presence and digital media footprint
• To display and measure the performance of digital advertising campaigns (including Google Ads) promoting our digital media brand
• To conduct remarketing campaigns targeting users who have previously visited our website
• To analyze website traffic and understand our global audience through analytics platforms
• To develop and curate digital content that resonates with our online audience
• To comply with applicable legal obligations
• To detect and prevent fraud, unauthorized access, or misuse of our website

We do not use personal information to process hotel bookings, physical orders, client marketing campaigns, or any activities related to physical goods, hospitality, or financial services.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate, analyze visitor engagement, and support our digital brand awareness activities.

Types of Cookies We Use

• Strictly Necessary Cookies: Required for the website to function. Cannot be disabled.
• Analytics Cookies: Collect information about how visitors use our site — typically in anonymized or aggregated form — to help us understand our audience and improve our digital content (e.g., Google Analytics).
• Advertising & Remarketing Cookies: Enable interest-based advertising, conversion tracking, and audience retargeting through Google Ads and related platforms. These support our brand awareness campaigns.
• Preference Cookies: Remember your settings and preferences across visits.

Managing Cookies

You may disable or delete cookies at any time through your browser settings. Disabling certain cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

Industry Opt-Out Tools

• Digital Advertising Alliance (DAA) — optout.aboutads.info
• Network Advertising Initiative (NAI) — optout.networkadvertising.org
• YourAdChoices — youradchoices.com

5. Google Ads, Analytics & Remarketing

Google Analytics

We use Google Analytics to understand how visitors interact with our digital content at virtupa.shop. It collects behavioral data — including pages viewed, session duration, and navigation paths — via cookies, and transmits this to Google servers. Data is anonymized where legally required. You may opt out using the Google Analytics Opt-out Browser Add-on.

Google Ads — Remarketing

We use Google Ads remarketing to display our digital brand content and awareness ads to users who have previously visited virtupa.shop as they browse the Google Display Network and YouTube. This is done through Google cookies that identify prior visitors. No personally identifiable information is used in this process.

Google Ads — Conversion Tracking

We may use Google Ads conversion tracking to measure the effectiveness of our digital brand campaigns. When a user clicks one of our ads and completes a defined action, a cookie is placed on their device. This cookie contains no personally identifiable information and expires after 30 days.

Google Signals

We may enable Google Signals for cross-device reporting to better understand how our global audience accesses our digital media content across different devices, helping us optimize our storytelling and brand experience.

Other Digital Platforms

Our digital brand content may also be promoted via Meta (Facebook/Instagram) and other platforms, each governed by their own privacy policies:

• Meta Privacy Policy · Meta Ad Preferences
• Google Privacy Policy

Opting Out of Google Personalized Ads

Visit Google Ads Settings, or use the opt-out tools in Section 4.

6. How We Share Your Information

We do not sell your personal information. We may share it only in the following circumstances:

Service Providers

We work with trusted third-party vendors supporting our website and digital operations — including hosting, email, and analytics tools. These vendors are contractually required to use your data only as directed by us and to maintain appropriate security measures.

Advertising Platform Partners

We share limited technical data (cookie identifiers and behavioral signals) with Google and potentially Meta for brand awareness measurement and audience retargeting, as described in Section 5. This sharing is conducted under each platform's data processing terms and does not constitute a "sale" of personal information under applicable U.S. privacy law.

Legal Requirements

We may disclose personal information when required by law, court order, or governmental authority, or where reasonably necessary to protect our legal rights or the safety of others.

Business Transfers

In the event of a merger, acquisition, or asset transfer, personal information may be transferred as part of the transaction. We will provide advance notice on our website before your data becomes subject to a different privacy policy.

7. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy or as required by applicable law.

• Contact and inquiry data: Up to 3 years from the last point of contact.
• Analytics and advertising data: Per the default or configured retention settings of the applicable platform (e.g., Google Analytics).
• Remarketing audiences: Managed per platform rules — typically 30–540 days depending on configuration.
• Cookie data: For the duration set by each cookie type (see Section 4).

Upon expiration, personal information is securely deleted or permanently anonymized. We do not retain booking records, transaction histories, or accommodation data, as these activities do not occur.

8. Your Rights and Choices

Regardless of your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Objection / Restriction: Object to or request restriction of certain processing, including marketing or profiling.
• Portability: Request your data in a structured, machine-readable format.
• Opt-Out of Advertising: Use the tools in Sections 4 and 5 to opt out of interest-based advertising.
• Withdraw Consent: Where processing is based on consent, you may withdraw at any time without affecting prior lawful processing.

To exercise any of these rights, contact us using the information in Section 15. We will respond within 30 days or within the timeframe required by your jurisdiction.

9. California Residents — CCPA / CPRA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights:

• Right to Know: Know the categories and specific pieces of personal information collected, sources, business purposes, and third parties with whom it is shared.
• Right to Delete: Request deletion of your personal information, subject to legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: We do not sell personal information. Data shared with advertising platforms for targeted brand awareness campaigns may qualify as "sharing" under the CPRA. You may opt out using the tools in Sections 4 and 5, or by contacting us directly.
• Right to Limit Sensitive Personal Information: Where applicable, limit its use to what is necessary to provide services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

Categories of Personal Information Collected (Past 12 Months)

• Identifiers (name, email address, IP address, advertising IDs)
• Internet or other electronic network activity (website visits, content engagement, ad interactions)
• Geolocation data (approximate location based on IP address)
• Inferences drawn to understand interest in our digital media content and lifestyle brand

To submit a CCPA/CPRA request, contact us at the address in Section 15. We may verify your identity before processing your request.

10. EEA, UK & Swiss Residents — GDPR Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or applicable local legislation. As a digital media brand serving a global audience, virtupa.shop is accessible worldwide, and we are committed to honoring the rights of all international visitors.

Legal Basis for Processing

• Consent: For analytics and advertising cookies where legally required.
• Legitimate Interests: For website operation, digital brand awareness, security, and fraud prevention.
• Contractual Necessity: To respond to and fulfill your inquiries.
• Legal Obligation: To comply with applicable laws and regulations.

International Data Transfers

Personal information may be transferred to and processed in the United States. For transfers from the EEA, UK, or Switzerland, we rely on lawful transfer mechanisms including Standard Contractual Clauses approved by the European Commission, or equivalent safeguards under applicable law.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local supervisory authority. In the EU: edpb.europa.eu. In the UK: ico.org.uk.

11. Children's Privacy

Our website and digital content are intended for individuals aged 16 and older. We do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected data from a minor, please contact us immediately at the address in Section 15 and we will promptly delete that information.

12. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), restricted access controls, and secure data storage protocols.

No internet-based system is completely immune to security risk. We cannot guarantee absolute security but are committed to maintaining industry-standard protections and notifying affected users promptly in the event of a breach that impacts their rights, as required by applicable law.

13. Third-Party Links

Our digital content at virtupa.shop may include links to or references to third-party platforms, social media networks, and external online resources. This Privacy Policy applies only to virtupa.shop. We are not responsible for the privacy practices of any external sites or platforms. We encourage you to review the privacy policy of any third-party site you visit — including those listed in Section 5.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our digital operations, technology, legal requirements, or business practices. When material changes are made, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by a prominent notice on virtupa.shop.

We encourage you to review this page periodically to remain informed about how we protect your information.

15. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact us:

We will acknowledge your request within 5 business days and provide a complete response within 30 days, or within the timeframe required by applicable law in your jurisdiction.